PROPOHOLIC
Property is rarely just property.
It is a sale, a move, a renovation, a fresh chapter. We are the steady hand that walks Australians through whichever one is next.
Trusted by media across Australian property
Read the full media list →

Meet Nat Gordon
Property is personal. So is the way we work.
- 30+ years across property, renovation + negotiation
- Former agent and agency owner, now working on the client side
- Known for asking the questions others don’t, and seeing opportunities others miss
- Media contributor, strategist + hands-on advocate
- Helping Australians maximise value and minimise stress across every move
WHAT WE DO
At PROPOHOLIC, we step in where the traditional property model falls short.
Independent guidance across selling, buying and upgrading, designed to maximise value and protect your interests.
Select your next step to see how we can help you.
Why PROPOHOLIC
Independent guidance across every move in your property lifecycle.
From selling and buying to preparing, upgrading and transitioning, we work to protect your interests and maximise value.
Start the Conversation
We are your personal property advocate and operate Australia-Wide.
Supporting you across every move in your property lifecycle:
- Selling
- Buying
- Moving
- Styling + Preparation
- Renovating
- Decorating
We start with an informal conversation to understand your plans and where you need support.
Your privacy is paramount, and all information is treated confidentially.
Our model is designed to benefit you. In most cases, there is no extra cost for our selling and buying advisory services. We will clearly explain any costs upfront and remain fully independent and on your side.
Call us: 0489 990 440
FAQ’s
We are your independent property advocate. We guide people through whatever their next property step is, whether that is selling, buying, styling, moving or renovating, always working on your side of the table rather than the agent’s.
Think of us as the experienced person in your corner: we help you make the right decisions, avoid costly mistakes, and get the best possible outcome for your move.
A Property Consumer Advocate is relatively uncommon. It is someone who advocates solely in the interests of all Property Consumers without being financially motivated by receiving a share of an agent’s commission based on results or outcomes.
There are Buyer’s Advocates and Vendor’s Advocates in this space, however there are vast differences in how they operate, and they are not holistic in their approach to concern themselves with the interests of all Consumers:
- Vendor’s Advocates are typically acting Real Estate Agents who will refer a Selling Agent to a client and receive a share of commission. This generally occurs when the Referring Agent is out of area, and they will refer into another Agent in their franchise network or group.
- Buyer’s Advocates (or Buyer’s Agents) will act for the purchaser to secure a property. Buyer’s Agents will take on clients in their target area or out of area in order to receive a commission from the Buyer.
We carry out personalised impartial research on behalf of our clients based on their circumstances to assist them in locating the perfect agent in their area. We do not share in the commission of the Agent, and receive a flat fee from all Agents for saving them the time and money in opportunity costs. This enables us to provide a service with no extra cost to our Consumers and remain objective in our research and fee negotiation.
In most cases there is no extra cost to you for our selling and buying advisory services, because of how our model is structured. Where a cost does apply, we explain it clearly and upfront before you commit to anything.
We stay fully independent and on your side regardless of how a service is paid for. You will never be surprised by a fee.
We work with clients Australia-wide. Our team is most active across New South Wales and Queensland, and we regularly assist clients in other states as well.
Much of what we do, from strategy to agent selection to campaign advice, can be handled wherever you are located.
Nat is the founder of PROPOHOLIC and brings more than 30 years across property, renovation and negotiation, including 20 years owning and operating a real estate agency. Nat now works entirely on the client side.
Known for asking the questions others do not and seeing opportunities others miss, Nat is a regular media contributor on property strategy and market trends.
It begins with an informal, no-pressure conversation about your plans and where you would like support. From there we map out the right approach for your situation.
You can call us on 0489 990 440 or email info@propoholic.com to start the conversation.
Yes. Your privacy is paramount and everything you share with us is treated confidentially.


