Selling Your Property | Independent Strategy + Advocacy | PROPOHOLIC
Selling Your Property
Thinking of Selling Your Property?
We provide independent strategy, preparation + oversight to maximise value.
Selling is one of the most important property decisions you will make.
We support you to maximise value through independent strategy, preparation and oversight, guiding you from early planning through to campaign and sale.
We use our property expertise to:
- Assess your property and identify opportunities to improve presentation, appeal and value
- Assist in arranging and managing trades, styling and preparation where needed
- Research, shortlist and interview suitable agents on your behalf
- Negotiate commission structures and advise on marketing spend in line with your property and budget
- Arrange and attend agent meetings with you where appropriate
- Work alongside your chosen agent before and during the campaign to support strong buyer engagement
- Remain your independent advocate throughout the process, helping simplify decisions and protect your interests
We also consider your personal circumstances and the practical realities surrounding your sale, including:
- Selling the family home and planning your next move
- Managing an investment property sale, including tenant-related considerations
- Navigating emotional or complex sales with greater clarity and support
Pricing
Our selling advisory service is provided at no extra cost to you.
We are paid a flat fee by the agent you appoint, never a share of their commission. Because that fee is the same no matter which agent you choose, our advice stays completely impartial and your overall cost does not increase.
Where additional hands-on services such as styling or renovation are required, all costs are outlined clearly upfront.
Why work with PROPOHOLIC?
Selling a property is not just about choosing an agent. It is about making the right decisions before, during and around the sale to maximise your outcome.
The property market is noisy, and many agents sound the same. We help cut through that noise by independently assessing your options, identifying the right fit for your property and circumstances, and guiding you through the process with clarity.
Because we are not a real estate agency, our role is different. We work for you, and are not driven by commission.
We know what questions to ask, what to look for behind the pitch, and how to structure the process so you are better informed and better protected.
In most cases there is no extra cost to you for this service, as we are paid a flat fee by the agent you appoint, never a share of their commission.
The result is smarter preparation, better representation and a less stressful, more strategic path to sale.
FAQ’s
As early as possible, ideally before you have chosen an agent or spent money on the property. The earliest decisions, such as which agent to appoint and what to improve, have the biggest impact on your final result.
Talking to us early costs you nothing and can save you a great deal.
We know how agents work from the inside, so we cut through the sales pitch. We help you compare agents on what actually matters, negotiate their fees and commission, and appoint the person genuinely best placed to sell your property.
You stay in control the whole way. We simply make sure you are choosing from a position of knowledge.
Yes. A stronger result comes from getting several things right together: the right agent, the right preparation, the right campaign and marketing, and disciplined negotiation. We advise on all of it.
Because we are independent, our only goal is your net result, not a quick sale.
In most cases there is no extra cost to you for our selling advisory service. We are paid a flat fee by the agent you appoint, never a share of their commission, so our advice stays impartial. If a hands-on service such as styling or renovation applies, we explain the cost clearly before you proceed.
We can still help. We will work with your existing arrangement to strengthen your campaign, presentation and negotiation, and make sure you are getting the most from the agent you have appointed.
Sometimes yes, sometimes no. The wrong improvements waste money and add nothing to your sale price. We assess your property objectively and recommend only the work that will earn its cost back and more.
We can then manage that preparation for you, from simple styling through to a full renovation.
Yes. We advise on the marketing strategy, campaign structure and presentation so your property reaches the right buyers and shows at its best. This is one of the areas where independent advice makes a real difference to your result.