About Propoholic
What is PROPOHOLIC?
PROPOHOLIC is your independent property advocate.
We support you across every move in your property lifecycle, from selling to buying, renovating and settling in.
Our role is simple: to help you make clear, confident decisions and maximise value at every stage.
Why PROPOHOLIC exists
The property industry is full of opportunity, but also complexity.
Choosing the right agent, making the right decisions and knowing where to focus your time and money can significantly impact your outcome.
PROPOHOLIC was created to give property consumers independent, experienced guidance — without the pressure or bias of traditional agency models. Our commentary, insights and recommendations are never paid for or sponsored. We say what we believe, based on experience.
What We Do
We work alongside you to:
- Prepare your property for sale to maximise value
- Identify and select the right selling agent
- Guide buying decisions with clarity and structure
- Oversee renovations, styling and improvements
- Support your move and transition from one home to the next
Across every step, our focus is on protecting your position and improving your outcome.
Our Model
We operate independently and do not sell property.
For selling and buying services, our fees are typically covered within the standard commission structures of agents or service providers.
This means:
- No incentive to favour one provider over another
- No bias in our recommendations
- Access to additional expertise at no extra cost
Where additional services are required, all costs are clearly explained upfront. The views and commentary we share reflect our genuine professional opinion and should not be taken as personal financial advice. We always recommend seeking independent financial advice relevant to your circumstances.
About Nat Gordon
Nat Gordon is the founder of PROPOHOLIC and a highly experienced property professional with three decades in real estate and construction.
She began her career at 21 as a founding director of a now multi-office real estate agency, before transitioning to an independent advisory model to better serve property consumers.
Nat brings a practical, no-nonsense approach to property decisions, combining deep industry knowledge with a clear focus on maximising value and minimising stress.
Her insights on property and renovation are regularly featured in Domain and realestate.com.au, with additional appearances across podcasts, retail collaborations and trade publications that value her expert perspective.
