What is a Property Consumer Advocate?

A Property Consumer Advocate is relatively uncommon. It is someone who advocates solely in the interests of all Property Consumers without being financially motivated by receiving a share of an agent’s commission based on results or outcomes.

There are Buyer’s Advocates and Vendor’s Advocates in this space, however there are vast differences in how they operate, and they are not holistic in their approach to concern themselves with the interests of all Consumers:

• Vendor’s Advocates are typically acting Real Estate Agents who will refer a Selling Agent to a client and receive a share of commission. This generally occurs when the Referring Agent is out of area, and they will refer into another Agent in their franchise network or group.
• Buyer’s Advocates (or Buyer’s Agents) will act for the purchaser to secure a property. Buyer’s Agents will take on clients in their target area or out of area in order to receive a commission from the Buyer.

We carry out personalised impartial research on behalf of our clients based on their circumstances to assist them in locating the perfect agent in their area. We do not share in the commission of the Agent, and receive a flat fee from all Agents for saving them the time and money in opportunity costs. This enables us to provide a service with no extra cost to our Consumers and remain objective in our research and fee negotiation.